Banks and insurance companies are modernizing online and mobile engagement to compete on a seamless customer experience.
Industries are being shaped today by disruptive technology and consumer expectations for simple and convenient experiences. One of the industries most dramatically impacted is financial services, as can been seen by the rise of online only banks. According to recent studies, the number of bank visits per month for average customers has fallen more then 90% since 2000. Smartphones are now the main resource for banking, offering customer anytime, anywhere access to their finances. Traditional corporations are looking for ways to differentiate as the younger generations (also known as the Millennial Generation or Generation Y) don’t think their bank offers anything different than any other bank.